The Influence of Islamic Branding and Product Ingredients on Interest in Buying Sasha Siwak Toothpaste In Ambon City
نویسندگان
چکیده
The purpose of this study is to analyze the influence Islamic branding on buying interest and product ingredients interest. data collection technique used use questionnaires. sample in was a consumer who Sasha Siwak toothpaste Ambon City. analysis method Partial Least Square (PLS). results showed that has positive effect also have
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ژورنال
عنوان ژورنال: Daengku
سال: 2022
ISSN: ['2775-6165']
DOI: https://doi.org/10.35877/454ri.daengku1106